{"collectionById":{"74a463c8-4854-4b1b-b0cf-27a32c269897":{"id":"74a463c8-4854-4b1b-b0cf-27a32c269897","name":"Case Study","fieldSchemas":[{"id":"5d2b50ae-ebf5-4714-ae7a-7f1a512b3494","name":"Title","type":"plain_text","role":"primary"},{"id":"434de7ee-0768-42c7-85be-0d8b1eee3222","name":"Slug","type":"slug","role":"slug"},{"id":"9a17e269-32c4-4470-b342-f9e53d0f62d9","name":"Overview (Client + Scope)","type":"rich_text"},{"id":"3552edf9-490f-4533-8825-d92e908f26f2","name":"Hero Img","type":"image"},{"id":"b2662f31-90b0-4be7-872d-faddf78a4d26","name":"Role","type":"plain_text"},{"id":"80e14f29-f31f-4d77-a193-1c68e391f536","name":"Ideation (User Journey, Sketches, Wireframes, Copywriting)","type":"rich_text"},{"id":"12ae2fcc-667b-4e9e-9c39-26fe2e00cb28","name":"Date (Month, Year)","type":"plain_text"},{"id":"f159e6fe-95b7-40a0-a4b2-44c287d5591e","name":"Final Thoughts","type":"rich_text"},{"id":"18a59fd5-c5ca-459a-b888-bb05895d1a7e","name":"High-Fidelity Prototype","type":"rich_text"},{"id":"21e794bc-e66b-4799-a467-e7d26dd7f385","name":"Research (Audience, Hypothesis, Analysis)","type":"rich_text"},{"id":"54e45ca8-2086-441c-af4e-973a1b40e74c","name":"Link","type":"link"},{"id":"f6dcfa6e-3953-4118-891b-d0c6255257df","name":"Preview","type":"image"}],"itemById":{"1c8c1bac-9c95-43a2-a2ff-b7c4933eb6a9":{"id":"1c8c1bac-9c95-43a2-a2ff-b7c4933eb6a9","index":"!Nf","collectionId":"74a463c8-4854-4b1b-b0cf-27a32c269897","fields":[{"id":"de3f95e4-a8d0-4254-9bbe-4127aa76a0ab","value":"ELLA Global Community","itemId":"1c8c1bac-9c95-43a2-a2ff-b7c4933eb6a9","fieldSchemaId":"5d2b50ae-ebf5-4714-ae7a-7f1a512b3494"},{"id":"16258edb-db33-4557-83ff-1fc91f579998","value":"January, 2025","itemId":"1c8c1bac-9c95-43a2-a2ff-b7c4933eb6a9","fieldSchemaId":"12ae2fcc-667b-4e9e-9c39-26fe2e00cb28"},{"id":"6bf2a685-2ae7-4171-9911-5263ce9137c5","value":"{\"root\":{\"children\":[{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"1c8c1bac-9c95-43a2-a2ff-b7c4933eb6a9","fieldSchemaId":"f159e6fe-95b7-40a0-a4b2-44c287d5591e"},{"id":"12b5d076-62d2-42c9-bfd6-3827c3ec7e7d","value":"{\"image\":\"0f3664a61ca726beb760ff20e41e792a5825bb82\",\"imageThumbnail\":\"efcdbe7d27bf27e66380b6db8969aff0494b5ba6\",\"originalImageHeight\":3072,\"originalImageWidth\":4088,\"altText\":\"Two smartphones displaying a social media app; one shows a login screen for \\\"ELLA\\\" with \\\"Log in with Apple\\\" and \\\"Log in with Google\\\" buttons, and the other displays a feed with a user's post featuring a person with colorful accessories.\",\"fileName\":\"Contra Preview.png\"}","itemId":"1c8c1bac-9c95-43a2-a2ff-b7c4933eb6a9","fieldSchemaId":"3552edf9-490f-4533-8825-d92e908f26f2"},{"id":"d1ad115c-b38d-43f5-b29a-57f9bbd582ef","value":"{\"url\":\"https://ellaglobalcommunity.org/en/\",\"openInNewTab\":false}","itemId":"1c8c1bac-9c95-43a2-a2ff-b7c4933eb6a9","fieldSchemaId":"54e45ca8-2086-441c-af4e-973a1b40e74c"},{"id":"a3469f8a-22aa-472a-8951-7b27d74fcd53","value":"ella","itemId":"1c8c1bac-9c95-43a2-a2ff-b7c4933eb6a9","fieldSchemaId":"434de7ee-0768-42c7-85be-0d8b1eee3222"},{"id":"6ff33c32-ba3e-43ea-9ed6-6b0354f79bc3","value":"{\"root\":{\"children\":[{\"children\":[],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"1c8c1bac-9c95-43a2-a2ff-b7c4933eb6a9","fieldSchemaId":"18a59fd5-c5ca-459a-b888-bb05895d1a7e"},{"id":"6c5c86be-088b-444c-a594-b641a08fa28b","value":"{\"image\":\"5d5be9eadecdb391f80319d91b87e0e7359bef06\",\"imageThumbnail\":\"16aea398d61477d3a046b389c8cc03e15308ddaf\",\"originalImageHeight\":2044,\"originalImageWidth\":2044,\"altText\":\"Two smartphones displaying a social media app; one shows a login screen for \\\"ELLA\\\" with \\\"Log in with Apple\\\" and \\\"Log in with Google\\\" buttons, and the other displays a feed with a user's post featuring a person with colorful accessories.\",\"fileName\":\"Site Preview 04.png\"}","itemId":"1c8c1bac-9c95-43a2-a2ff-b7c4933eb6a9","fieldSchemaId":"f6dcfa6e-3953-4118-891b-d0c6255257df"},{"id":"7faa5459-0406-42c3-8009-b32ce747ff3e","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Overview\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"ELLA Global Community is a social platform created by and for queer women, nonbinary people, and other members of the LGBTQIA+ spectrum. The goal is to offer a safe, vibrant, and welcoming corner of the internet where community could grow across borders.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"start\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"start\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The Project Scope\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The main goals for this project were:\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"start\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"start\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Unify the existing website to understand users' pain points, identifying opportunities to transform it into a fully fledged social media\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"start\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Develop a mobile-first app that borrows what works from major platforms \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":2,\"mode\":\"normal\",\"style\":\"\",\"text\":\"(think Instagram and Facebook)\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\", but filters it through a lens of privacy, safety, and queer inclusivity.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"start\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"1c8c1bac-9c95-43a2-a2ff-b7c4933eb6a9","fieldSchemaId":"9a17e269-32c4-4470-b342-f9e53d0f62d9"},{"id":"c1fed079-f3bf-41ac-8b45-e48099d68fa4","value":"UX/UI Product Designer","itemId":"1c8c1bac-9c95-43a2-a2ff-b7c4933eb6a9","fieldSchemaId":"b2662f31-90b0-4be7-872d-faddf78a4d26"},{"id":"6123af5d-4315-40f4-823d-1aeae7ad9772","value":"{\"root\":{\"children\":[{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"dd1ceff460b1045e1b0c8d47d8660074d414612c\",\"src\":\"https://s3-alpha-sig.figma.com/img/dd1c/eff4/60b1045e1b0c8d47d8660074d414612c?Expires=1777852800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=RDMN3DNcTcoeNZYRt9QqWzttRvn5RMZoLsjv4b9YEMm9BCNLPLeOfqF~MigRDmlUTIbKoBfoHzcJE9i58DlNvge5Dl4yvR6obId1L9B7Kq~g5quybgJZqtM-h2jArMfUaHrI2tGgvTP3sh8SbvEz09uuY319kqIgzzavbrs4SgblaRljdWSxoOSvw2iw55S6Ps4Ct4ViITUcTHSyII45VG6~P~qalyP5Zn9CdIsrGl-9hd0Fz3ble4PxUm~WP2LDfYrpOCtBTvlrQ70ucFEDhqGlg~KubXV3~KwUBQ-NXk68V4FiehnOieocm3lW-lH8sALi70fktqsY-PSKpr5RpQ__\",\"altText\":\"A translucent rounded rectangle overlay with the text \\\"full case study coming soon\\\" against a light blue to cyan gradient background.\",\"originalImageWidth\":4088,\"originalImageHeight\":2300,\"isFillWidth\":false}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"1c8c1bac-9c95-43a2-a2ff-b7c4933eb6a9","fieldSchemaId":"80e14f29-f31f-4d77-a193-1c68e391f536"},{"id":"e3e9c767-9038-4906-a678-3312f89f0722","value":"{\"root\":{\"children\":[{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"47a2f331cad143bb419a55cf63c3b502066033a6\",\"src\":\"https://s3-alpha-sig.figma.com/img/47a2/f331/cad143bb419a55cf63c3b502066033a6?Expires=1777852800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=ge1M2vioLI7QBi6lx-1ql32v5yRbrCuvVYf2Vu5qJExhDvzGObAdIqi1g21FrRhKE35igwQMZnlsKHHUic-Hm3Ru7sO81tHnLMZnZZLmdTySenR0DbQMzaKyrm9klwuTocXxh9QQKNWYtaaw570jPfySyvFDRoW3eSRRToa2KR7my6~ddH4AnegcgAygKCuNoaJYRZbeIOYLnl-P3NcoQJD-m7wkTPocyW6udUHI8NZopGp2h0KizKMA-bth~mJd6QLwvKRW0zWuLuPvqWTFyymJ8xYZ3ZYZwg3MJa~~fEnKjhw1LnWAKoSNGtUZIEDMouPuOTSA7JFvHeCP0vKpNg__\",\"altText\":\"\",\"originalImageWidth\":4088,\"originalImageHeight\":3072,\"isFillWidth\":false}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"1c8c1bac-9c95-43a2-a2ff-b7c4933eb6a9","fieldSchemaId":"21e794bc-e66b-4799-a467-e7d26dd7f385"}]},"46334586-56dd-485e-9e3d-4fac647bd7da":{"id":"46334586-56dd-485e-9e3d-4fac647bd7da","index":"!Nr","collectionId":"74a463c8-4854-4b1b-b0cf-27a32c269897","fields":[{"id":"0c8647fa-37f8-429e-a76f-0158802cb942","value":"{\"image\":\"70f63a66993c21adbdea644facd966bc17885af8\",\"imageThumbnail\":\"eed1a09c2093796c9ca07b83e674c4244e5cc427\",\"originalImageHeight\":2044,\"originalImageWidth\":2044,\"altText\":\"Two smartphones displaying user interface elements related to mental wellness, one showing text about \\\"Resilience\\\" and a radial diagram, the other displaying \\\"Hi, I'm Zera your personal coach\\\" with a circular arrangement of colored dots.\",\"fileName\":\"Site Preview 03.png\"}","itemId":"46334586-56dd-485e-9e3d-4fac647bd7da","fieldSchemaId":"f6dcfa6e-3953-4118-891b-d0c6255257df"},{"id":"d1c37b5c-ceb7-41d0-8d00-51e9c2fcc89d","value":"Zera","itemId":"46334586-56dd-485e-9e3d-4fac647bd7da","fieldSchemaId":"5d2b50ae-ebf5-4714-ae7a-7f1a512b3494"},{"id":"e2416a57-1cad-46c4-a91b-ff13baaa4b76","value":"UX/UI Product Designer, Consultant","itemId":"46334586-56dd-485e-9e3d-4fac647bd7da","fieldSchemaId":"b2662f31-90b0-4be7-872d-faddf78a4d26"},{"id":"0e12c788-61de-4acf-b217-cd4603d0cd1c","value":"zera","itemId":"46334586-56dd-485e-9e3d-4fac647bd7da","fieldSchemaId":"434de7ee-0768-42c7-85be-0d8b1eee3222"}]},"75f1c68a-f941-4b66-b62d-d8353c24c8d0":{"id":"75f1c68a-f941-4b66-b62d-d8353c24c8d0","index":"!NO","collectionId":"74a463c8-4854-4b1b-b0cf-27a32c269897","fields":[{"id":"80ecab7e-f372-4cbf-9e48-3f2f1132b7f0","value":"FriendZone","itemId":"75f1c68a-f941-4b66-b62d-d8353c24c8d0","fieldSchemaId":"5d2b50ae-ebf5-4714-ae7a-7f1a512b3494"},{"id":"461e8bf6-f5a8-4dcc-921d-c13787897175","value":"friendzone","itemId":"75f1c68a-f941-4b66-b62d-d8353c24c8d0","fieldSchemaId":"434de7ee-0768-42c7-85be-0d8b1eee3222"},{"id":"a48f3f35-0619-46f5-9cfa-0e289b1540ed","value":"{\"image\":\"fe124a2cbf191c52dfb9bb520c9b0d756a62b671\",\"imageThumbnail\":\"c2fd46da45de93951444e024f7042ad49e2289dc\",\"originalImageHeight\":2044,\"originalImageWidth\":2044,\"altText\":\"Two smartphones displaying the \\\"Friendzone\\\" app, one showing a profile picture of two friends and the app logo, the other displaying a user profile with interests and a \\\"Connecting you with your people\\\" message.\",\"fileName\":\"Site Preview 05.png\"}","itemId":"75f1c68a-f941-4b66-b62d-d8353c24c8d0","fieldSchemaId":"f6dcfa6e-3953-4118-891b-d0c6255257df"},{"id":"098b5ba2-632f-4176-aa2f-7f8c72684015","value":"UX/UI Product Designer","itemId":"75f1c68a-f941-4b66-b62d-d8353c24c8d0","fieldSchemaId":"b2662f31-90b0-4be7-872d-faddf78a4d26"}]}}}},"slugByItemId":{"75f1c68a-f941-4b66-b62d-d8353c24c8d0":"friendzone","9301d6eb-31f6-448e-be2a-4e94f9e51c5e":"unplugged","1c8c1bac-9c95-43a2-a2ff-b7c4933eb6a9":"ella","51d8d834-5ff2-4d51-83f7-4e06d980a46d":"catellani-smith","b95f1fc1-94b9-47c2-87eb-ca7c6ecb423f":"il-prof","46334586-56dd-485e-9e3d-4fac647bd7da":"zera","0171465a-63d9-444a-b71d-af5f04d27aec":"foodies"}}